Credence Integrated leverages Data into actionable insights, drawing on deep domain understanding. I have been integral into breaking down vision into the strategies and building up on company’s relationship capital to fuel the business

• Setup a delivery model that monetizes company’s visions
• Capitalized on industry knowledge and network to create new partnerships and alliance opportunities
• Led the team-building and motivation initiatives, building a cohesive workspace.

FORSEE ADVISORY SERVICES

Key driver of this role is to channel the business leadership experience to guide Cobalt with go-to-market strategy and creating collaborations and opportunities.

Facilitating business networking with strategic partners and key industry contacts.

Served as an advisor to the board on Marketing and Branding for the Association.

Colliers International is an International Commercial Real Estate solutions provider. I joined Colliers Team to setup the Business Intelligence unit for Asia that would fuels Colliers main business lines with prospects

• Developed a continuous prospecting model by setting up Data Repository to channelize all information into streamlined prospecting
• Created Real Estate demand & supply intelligence helping brokers identify real opportunities
• Developed propensity model using analytics to determine probable transactions to further improve market share
• Introduced customer segmentation analysis to determine Penetration v/s Market Universe
• Developed Lead Generation Engine for residential & commercial business to support business development

D&B is the global leader in Business Risk Mitigation. I had joined D&B to set-up its business-to-business Direct Marketing SBU as a line of business for India & Middle East. As a part of the MBO team was responsible for achieving Revenue & Operating income for the SBU.

• Creating New Products & Services in the Below-the-line Marketing space
• Deepened key global customer relationships.
• Created data centric solutions for customers across all business sectors.
• Consulted clients in setting up Data Repositories and Data Mining capabilities for effective Marketing results.
• Designed & implemented various Data Management tools

Standard Chartered is a British multinational banking and financial services company. I was inducted in an active Direct Marketing role during SCB’s shift from conventional marketing to data-driven marketing empowering SCB with insights to market its financial offerings throughout the consumer lifecycle. I generated business of 290 mil working with specialized marketing based on data insights

Improved Customer base mapping that enabled customer product analysis, market trends and profitability analysis through implementation of Online Analytical Processing Cubes

Built a Decision Support System through a Liability/Asset Products analysis.

Improved Customer Profiling by implementing Data Warehouse of potential and existing customers

Datamatics specializes in Consulting, Information Services, Data Management and Business Process Management. I had been inducted into the specialized subset of Direct Marketing (Data-driven Marketing) in its very infancy in India. In this role, I was responsible for all ground level aspects of Data driven Marketing

• Supported the business by compiling a database of 30 million consumers & companies and improved its efficiency by urther segregating it into 250 business & consumer categories
• Fueled Direct Marketing initiatives by structuring databases into usable formats.
• Improved Data usability and accuracy by managing Data Decay and introducing use of customized mapping utilities
• Introduced processes to curb data entry errors achieving 98% data accuracy